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Job Number 190012Q9
Job Category Sales and Marketing
Location W Singapore – Sentosa Cove| Lot 1412N Muklim 32| Singapore|
Singapore| Singapore
Brand W Hotels
Schedule Full-time
Relocation? No
Position Type Management
Start Your Journey With Us
Boldly coloring outside the lines of luxury| W turns the traditional notion of
the extravagant hotel on its head. Our irreverent attitude and taste for
excess redefine revelry for the modern jet set. Our guests have a lust for a
life less ordinary that drives them to demand more| experience it all| and hit
repeat.
We share our guests’ passions| providing insider access to what’s new and
what’s next. Moderation is not in our vocabulary and we know that lust for
life demands more| not less. W guests soak it in and live each day with a
mantra: Detox.Retox.Repeat. If you’re ready to create the energetic W scene
that is magnetic to everyday disruptors around the world| then we invite you
to explore a career with W Hotels.
JOB SUMMARY
The Catering Sales Manager is responsible for contracting and closing local
catering and social business and ensuring that business is turned over
properly and in a timely fashion for quality service delivery. The position is
responsible for achieving catering revenue goals by actively up-selling each
business opportunity to maximize revenue. The incumbent implements the brand’s
service strategy and applicable brand initiatives in all aspects of the sales
process and drives customer loyalty by delivering service excellence
throughout each customer experience.
CANDIDATE PROFILE
Education and Experience
• High school diploma or GED; 2 years experience in the sales and marketing|
guest services| front desk| or related professional.
OR
• 2-year degree from an accredited university in Business Administration|
Marketing| Hotel and Restaurant Management| or related major; no work
experience required.
CORE WORK ACTIVITIES
Managing Sales Activities
• Manages sales efforts for the hotel including local corporate and social
catering.
• Works collaboratively with off-property sales channels (e.g.| Sales Office|
Area Sales| EST) to ensure sales efforts are coordinated| complementary and
not duplicative.
• Responds to incoming catering opportunities for the hotel.
• Identifies| qualifies and solicits new catering business to achieve personal
and hotel revenue goals.
• Understands the overall market – competitors’ strengths and weaknesses|
economic trends| supply and demand etc. and knows how to sell against them.
• Closes the best opportunities for the hotel based on market conditions and
hotel needs.
• Uses negotiating skills and creative selling abilities to close on business
and negotiate contracts.
• Designs| develops and sells creative catered events.
• Maximizes revenue by up-selling packages and creative food and beverage.
• Manages catering sales revenue and operation budgets| and provides
forecasting reports.
• Develops menus which drive sales.
• Executes and supports the operational aspects of business booked (e.g.|
generating proposal| writing contract| customer correspondence).
• Participates in and practices daily service basics of the brand.
• Monitors the effective resolution of guest issues that arise as a result of
the sales process by creating mechanisms to channel issues to property
leadership and/or other appropriate stakeholders.
• Ensures successful performance by increasing revenues| controlling expenses
and providing a return on investment for the owner and the company.
Providing Exceptional Customer Service
• Interacts effectively with sales| kitchen| vendors| competitors| local
community| catering associations and other hotel departments in order to
ensure guest satisfaction.
• Executes and supports the company’s Customer Service Standards and hotel’s
Brand Standards.
• Executes exemplary customer service to drive customer satisfaction and
loyalty by assisting the customer and ensuring their satisfaction before and
during their program/event.
• Serves the customer by understanding their needs and recommending the
appropriate features and services that best meet their needs and exceed their
expectations| while building a relationship and loyalty to the company.
• Gains understanding of the hotel’s primary target customer and service
expectations; serve the customer by understanding their business| business
issues and concerns| to offer better business solution both prior to| and
during the program/event.
• Develops a close working relationship with operations to ensure execution of
strategies at the hotel level.
Additional Responsibilities
• Performs other duties| as assigned| to meet business needs.
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