Vice President Focused Service Brand Management – Hilton – Singapore


Hilton is one of the largest and fastest growing hospitality companies in the
world| with more than 5|500 properties in over 100 countries and territories.
In the 100 years since our founding| we have defined the hospitality industry
and established a portfolio of 17 world-class brands| including our flagship
Hilton Hotels & Resorts brand| which is the most recognized hotel brand in the
world. We have more than 90 million members in our award–winning customer
loyalty program| Hilton Honors.
The Vice President| Focused Service Brand Management – APAC is responsible for
leading the competitive positioning| launching and ongoing management of each
of our focused service brands in the APAC region (China| India| Japan| SEA and
Australasia). In collaboration with the Global Head Focused Service/All Suites
Brands| the respective Global Brand Heads and other regional stakeholders

this position ensures the focused service brand experience is regionall

relevant to consumers from a product and service perspective| while stayin

true to each brand|s global positioning. Equally as critical to this role i

ensuring the focused service brands generate a compelling return on investment
for owners. This not only includes product and service standard evaluation|
but also identifying ways the category can develop innovative operating models
to improve owner profitability in a managed and franchised estate.

As the focused service category grows| the position will oversee several brand
management and support functions| which are responsible for product
management| brand hospitality/service integration| brand resource/tool
development and brand performance support. The position will use an integrated
brand management approach| working closely with each of the regional country
heads as well as many cross-functional teams to drive strategic initiatives
and key brand performance metrics including: unit growth| guest satisfaction
scores| RevPAR indices| quality assurance scores| EBITDA and other brand
health metrics. The Vice President will also promote Hilton|s focused service
brands by managing relationships with key internal and external stakeholders
as the primary brand/category representative.

The Vice President will leverage prior experience in leadership and
operational roles to build focused service management capabilities within the
hotel leadership team and the APAC corporate office. In addition| this leader
will develop the foundation and infrastructure for future franchising
capabilities of the focused service brands in APAC.

What will I be doing?

As a Vice President| Focused Service Brand Management – APAC| you will be
responsible for performing the following tasks to the highest standards:

_Setting Strategy_

Collaborates with key stakeholders to articulate an inspiring vision for growth of the focused service category that recognizes the unique target audience and operating model of the category| in a manner aligned with Hilton|s global strategy.

In collaboration with the Corporate Strategy team| develops the strategic plan for the focused service category across Asia Pacific| including building the case on how to best launch| scale and support overall performance of the brands in specific country markets.

Ensures the business has the correct focus and delivers the right level of profitability. Adapts the focused service value proposition| operating model| product – including prototype| F&B| and brand culture – to reflect the diverse range of guests| owners| competitors| and operating contexts across the regions.

Develops and executes a launch plan to introduce and grow the franchising business model in APAC.

Evolves the strategic approach to mirror the needs of the focused service property support and enables effectiveness and sustainability as Hilton grows.

Takes an entrepreneurial and creative approach to developing new| innovative ideas that will stretch the organization and push the boundaries within the industry and regions.

_Executing for Results_

Responsible for the brand performance of the Focused Service Brands across APAC. Takes ownership & accountability in developing brand scorecards| monitoring and identifying brand-level improvement opportunities/programs across all brand health metrics and brand KIPs (e.g.| RevPAR index| Hilton Honors enrolment| guest satisfaction| brand standard compliance etc.) and communicates with the relevant stakeholders accordingly.

Assembles a cross-functional set of stakeholders to adapt the brands to the context of a specific country market and conduct all activities needed to launch and grow the brands in new markets| including research| prototype development/design| F&B| and brand culture.

Drives brand management and support activities to ensure effective deployment of brand specific initiatives across the region including development of self-service tools| training| resources| brand standards and modifications. Works closely with commercial| marketing| HSM| IT| Quality Assurance| Openings and other functions to provide the necessary brand-level support.

Works closely with the development team to ensure a strategic approach to new developments and support the development team with any growth opportunities. Ensures development team is equipped with the most current brand specific information.

Identifies opportunities to standardize| streamline| and leverage scale across all cost-drivers at Hilton|s focused service properties.

Leverages personal experience in operations and leadership to drive performance and operational excellence across a growing footprint of focused service properties.

Possesses flexible and creative problem solving skills and is excited about developing solutions that are realistic and actionable. Recognizes that multiple approaches may be needed across a diverse set of operating languages| labor markets| and regulatory contexts.

_Leading Teams_

Cultivates a focused service culture and mind set across the properties| owners and other leaders to underpin the distinct business and operating models needed to drive success in the focused service category.

Leads and influences a broad range of stakeholders without relying on a reporting hierarchy by using influence and collaboration.

The ability to attract and recruit top talent| motivate a team| delegate effectively| celebrate diversity| and manage performance; widely viewed as a strong developer of others.

Creates a sense of purpose/meaning for the team that generates followership beyond her/his own personality and connects others to the greater purpose for the organization as a whole.

Ability to manage change| resolve conflicts and ensure collaboration within teams and/or units; includes maintaining the highest standards of ethical conduct and integrity.

Leads by example and drives the category|s performance with an attitude of continuous improvement by being open to feedback and self-improvement. The leader inspires and energizes the team on an ongoing basis.

Possesses the ability to find ways for professional development for her/his self| direct reports and others| including capability to work with peers and other resources to provide development and mentoring opportunities;

Has the ability to provide effective performance feedback to subordinates and work to ensure the peak productivity of the department and all reports| direct or indirect.

_Relationships and Influence_

Navigates intuitively within a matrixed organization and gains satisfaction from collaborating with colleagues to harness the power of Hilton|s global capabilities for the APAC region.

Develops strong| positive working relationships with owners and owner representatives| gathers feedback| addresses concerns| and cultivates enthusiasm for the brands and support for the brand initiatives.

Is a spokesperson for the category and brands who promotes and builds excitement for the Focused Service category to a broad range of external and internal stakeholders to include owners| guests| colleagues| and media.

Naturally connects and builds strong relationships with others| demonstrating strong emotional intelligence and communication skills.

Inspires trust and followership in others through charisma and passion in his/her beliefs| and drive to support the team and the organization.

Possesses well-honed problem solving skills| including ability to effectively address any issues in collaboration with others as appropriate; ability to proactively identify and prevent potential problems; ability to develop problem-solving skills among direct reports and other team members as appropriate.

Able to work independently and manage the independent work of other team members as appropriate; includes the ability to recognise need for involvement of other teams/peers and capability to effectively facilitate that collaboration.

Possesses robust written and verbal communication skills and a strong and experienced presenter and public speaker.

What are we looking for?

A Vice President| Focused Service Brand Management – APAC serving Hilton
Brands is always working on behalf of our Guests and working with other Team
Members. To successfully fill this role| you should maintain the attitude|
behaviors| skills| and values that follow:

Bachelor|s Degree with over 15 years of relevant experience.

8+ years| experience managing a team of director level management at a unit or corporate level| in a matrix-based organization.

A well-rounded strategic operations leader| comfortable setting and operationalizing strategy.

Multi-lingual with APAC country language (verbal| reading and writing)

8+ years| experience in an operational leadership role

Experience in a leadership role at a focused service/select service brand

Experience working in a franchising company.

Experience working in the hospitality industry a plus but not required.

Recent Hilton property level experience or oversite of Hilton GMs (preferred).

Familiarity of current Hilton platform and internal operating systems (preferred).

What will it be like to work for Hilton?

Hilton is the leading global hospitality company| spanning the lodging sector
from luxurious full-service hotels and resorts to extended-stay suites and
mid-priced hotels. For nearly a century| Hilton has offered business and
leisure travelers the finest in accommodations| service| amenities and value.
Hilton is dedicated to continuing its tradition of providing exceptional guest
experiences across its global brands. Our vision to fill the earth with the
light and warmth of hospitality unites us as a team to create remarkable
hospitality experiences around the world every day. And| our amazing Team
Members are at the heart of it all!