PR Manager- International – DELL – Singapore


_Job Description_
Reporting into the Head of RSA Global Communications- the candidate will work
cross-functionally with product management- field marketing- and Sales- and be
a dotted line into the Director of APJ Field Marketing. The successful
candidate is an expert at translating nuanced- complex concepts into broadly
digestible content- and can exercise sound judgment while acting quickly. This
person embraces technology and is motivated by a dynamic- fast-paced culture
where the challenge of breaking new ground is welcome. The candidate must
possess media relationships- be a strong writer and storyteller- grasp
technically deep topics and demonstrate a bias for action- attention to
details and results. The ideal candidate will have experience in the Securit

enterprise software space with functional expertise in public relations

managing PR agencies and international PR experience.

_ Primary Responsibilities:_

Media relations : develop and execute an integrated and multi-faceted (earned- owned- paid- shared) regional communications plan; Pitch journalists regarding news announcements- develop proactive pitches and secure press coverage in between major company news; actively manage press interviews; provide media training
Content development : develop and edit press materials- including strategic APJ and EMEA PR plans- press releases- fact sheets- briefing sheets- etc.
Internal / employee communications : in partnership with VP of International- bring company goals- values and vision to life internally; make relevant for APJ and EMEA
Counsel : Provide direction for country leaders in developing communication strategies and understanding the current market and business issues
Collaboration : Build strong relationships with key stakeholders and regional leads- define their communication requirements- and provide them with strategic advice and counsel; Understand and translate business goals into strategic PR and thought leadership programs
Crisis Communications / Issues Management : Stay abreast of the competitive landscape and other potential news triggers- and be prepared to respond to journalist inquiries; Partner with Global Communications team at HQ to align on messaging and positioning

_ Required Experience and Skills:_

Bachelor|s degree- preferably in English- communications- marketing- journalism- business or comparable discipline
8 -10 years| experience in public relations
Established relationships with top tier business & technology journalists across APJ; working knowledge of Top 50 publications and journalists globally
Strong writing and editing skills; able to turn complex messages into crisp messaging
Strategic thinking with the ability to develop and implement media plans
Comfort and familiarity with a fast-paced news environment
Proven project and business management skills
Strong- persuasive communication skills enabling the ability to influence at all levels
Travel of approximately 25% anticipated

Job Family: RSA Job ID: R32723