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Job Number 19000QJF
Job Category Sales and Marketing
Location JW Marriott Hotel Singapore South Beach| 30 Beach Road|
Singapore| Singapore| Singapore
Brand Marriott Hotels Resorts /JW Marriott
Schedule Full-time
Relocation? No
Position Type Management
Start Your Journey With Us
Marriott International portfolio of brands includes both JW Marriott and
Marriott Hotels.
Marriott Hotels | Marriott International’s flagship brand with more than
500 global locations| is advancing the art of hosting so that our guests can
travel brilliantly. As a host with Marriott Hotels| you will help keep this
promise by delivering premium choices| sophisticated style| and well-crafted
details. With your skills and imagination| together we will innovate and
reinvent the future of travel.
JW Marriott is part of Marriott International|s luxury portfolio and
consists of more than 80 beautiful properties in gateway cities and
distinctive resort locations around the world. JW believes our associates come
first. Because if you’re happy| our guests will be happy. It’s as simple as
that. Our hotels offer a work experience unlike any other| where you’ll be
part of a community and enjoy a true camaraderie with a diverse group of co-
workers. JW creates opportunities for training| development| recognition and
most importantly| a place where you can really pursue your passions in a
luxury environment. Treating guests exceptionally starts with the way we take
care of our associates. That’s The JW Treatment™.
JOB SUMMARY
Responsible for completing marketing plan for property. Manages all e-commerce
opportunities. Develops a good working relationship with tourism bureaus and
community leaders.
CANDIDATE PROFILE
Education and Experience
Degree from an accredited university in Marketing| Business Administration|
Hotel and Restaurant Management| or related major; with relevant work
experience.
CORE WORK ACTIVITIES
Conducting Daily Marketing Activities that Achieve Department Goals
• Assists in region-wide coordination of rooms| food and beverage| spa| and
golf promotions.
• Develops leisure marketing plan that addresses the distribution of rate
offers| packages and programs designed to build occupancy.
• Maintains| updates| and manages all web sites.
• Coordinates offers and information for all publications and inserts with
regard to brand loyalty reward mailings.
• Develops brochure and property collateral materials.
• Participates in all property imaging work (e.g.| signage).
• Uses and interprets all reporting necessary for sound marketing
recommendations| including but not limited to DMA source market reports| past
guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking|
for both individual property sites as well as corporate email campaign results
and Marriott.com property reports.
• Ensures consistent marketing message is communicated in all advertising and
collateral efforts.
• Manages marketing budget throughout year.
• Provides regular tracking/ROI and analysis of promotions and website/email
campaigns| using industry averages for ROI calculation| and uses this
knowledge in future planning.
• Tracks return on investment (ROI) of all marketing initiatives| including
online| direct mail and print advertising.
• Keeps track of actual versus planned marketing budgets and provides input
and recommendations as needed regarding reallocation of funding.
• Ensures consistency in individual property|s voice on all guest touchpoints
and marketing communications| not only following corporate graphic standards|
but also on behalf of the individual property.
Using Knowledge of Market Trends and Target Customer Information to Maximize
Revenue
• Evaluates new marketing opportunities for the property.
• Ensures property is represented on all quality internet sites that have the
potential of providing business.
• Works closely with respective Convention Bureaus and Chambers of Tourism.
• Uses and interprets all reporting necessary for sound marketing
recommendations| including but not limited to DMA source market reports| past
guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking|
for both individual property sites as well as corporate email campaign results
and Marriott.com property reports.
• Develops strategic marketing plan for property| includes group| leisure and
local efforts.
• Plans and supervises all photo shoots| developing shot list while keeping
goals of property and brand image in mind.
Building Successful Relationships that Generate Sales & Marketing
Opportunities
• Identifies and communicates with distribution channels that can sell
distress inventory to drive property occupancy.
• Provides all sales channels with creative and unique tools to assist in the
sales and marketing of the property.
• Acts as liaison between corporate and individual properties in rolling out
programs and making sure that properties are taking advantage of all
opportunities provided through corporate.
• Works with media buyer to plan and execute advertising.
• Assists property in developing promotions for various campaigns| keeping in
mind strategy and goals of promotion as well as Look No Further prerequisites.
• Assists property with materials| tracking/analysis and presentations to
owners.
• Acts on behalf of property with all vendors| exacting a balance between
quality work and price| requesting estimates and approving all materials as
needed.
Additional Marketing Responsibilities
• Keeps detailed files and records on all matters relative to property|s
marketing materials (photo usage rights| vendor contracts| etc.).
• Ensures that property is following all corporate marketing guidelines.
• Approves all invoicing through MarrCom office.
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