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Marketing Analytics Manager
Apply now Job no: 494623
Work type: Full-Time
Location: Marina Bay Sands
Categories: Analyst- Marketing
_JOB SCOPE_
Create meaningful reports to track business performance- aligning to the business objectives
Forecast business KPIs for each business unit and track pacing of delivery against targets
Automate reporting into dashboards for management and key stakeholders based on each department’s objectives
Conduct ongoing data analysis to identify opportunities for driving business succes
Analyze the results and effectiveness of marketing campaigns to deliver actionable insights and recommendations
Conduct deep-dive analysis to understand customer behaviors across all digital platforms including website- mobile- search- display- social media and emai
Analyze audience performance data throughout the customer journey across the marketing tech stack including Customer Data Platform (CDP) such as Tealium- marketing channels- DMP etc. to improve relationship with our customers through better targeting and messaging (optimization of the customer journey
Collaborate with performance marketing team to optimize conversion rates and KPIs through data analysis across channels (media- website- mobile etc.)- user journeys- conversion funnels- campaigns etc
Develop data strategy from multiple data sources including 1st- 2nd and 3rd party data to ensure optimal collection and connection of all data points to drive richer analysis and better insights
Support marketing teams on campaign and business analysis to uncover actionable insights to be included into business strategies across all key markets and to our target audience
Establish measurement framework and KPIs for all campaigns and digital initiatives
Employ advance measurement and analytics techniques where necessary to uncover deeper insights for driving the business forward
Lead analysis sharing sessions with stakeholders to deliver meaningful findings to spark strategic conversations
Create impactful presentations for management team to drive marketing strategies
Contribute to business meetings with data findings and relevant insights
Lead multi-touch attribution and marketing mix modelling projects (in conjunction with data science agency) to drive decisions on channel and spend optimization through understanding of brand and tactical campaigns impact on conversions
_JOB REQUIREMENTS_
Bachelor’s Degree in related field (eg. Marketing- Economics- Statistics- Mathematics)
Minimum 5-7 years in an analytics role driving performance and delivering strong business results
Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
Ability to troubleshoot and problem solve in a fast-paced environment
Ability to interpret business performance requirements to identify types of data extract and analysis
Well organized and proactive with excellent attention to detail
Proactive in leading analysis and troubleshoot data anomalies
Take ownership of all data projects and see them through to completion
Ability to prioritize and deliver tasks and projects on time
Possess a curious mind to want to investigate and constantly ask “why” and provide data driven answers
Passion for number crunching and logical problem solving
Ability to explain complicated analysis to a business / marketing audience in less technical manner through real scenario examples
Experience working with BI tools such as Tableau
Strong Microsoft Excel skills – advanced formulas- pivot tables- ability to manipulate and prep large datasets- [macros a plus] etc.
Strong Powerpoint skills (insightful data presentations- story-telling to bring analysis to life)
Possess excellent communication skills (verbal and written)
Fluent in writing and speaking English
Experience reporting with Web Analytics Tools _a plus_ (Google Analytics- Adobe Analytics- Tealium)
Experience in eCommerce or digital marketing _a plus_
Experience with statistical analysis and modelling to drive better measurement _a plus_
Experience orchestrating and running analysis within data warehouse _a plus_
Experience with predictive analytics through machine learning _a plus_