Cluster Director of Sales & Marketing – JW Marriott Hotel Singapore South Beach


Job Number 19083487
Job Category Sales and Marketing
Location JW Marriott Hotel Singapore South Beach| 30 Beach Road|
Singapore| Singapore| Singapore
Brand Marriott Hotels Resorts /JW Marriott
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us
Marriott International portfolio of brands includes both JW Marriott and
Marriott Hotels.
Marriott Hotels | Marriott International’s flagship brand with more than
500 global locations| is advancing the art of hosting so that our guests can
travel brilliantly. As a host with Marriott Hotels| you will help keep this
promise by delivering premium choices| sophisticated style| and well-crafted
details. With your skills and imagination| together we will innovate and
reinvent the future of travel.

JW Marriott is part of Marriott International|s luxury portfolio and
consists of more than 80 beautiful properties in gateway cities and
distinctive resort locations around the world. JW believes our associates come
first. Because if you’re happy| our guests will be happy. It’s as simple as
that. Our hotels offer a work experience unlike any other| where you’ll be
part of a community and enjoy a true camaraderie with a diverse group of co-
workers. JW creates opportunities for training| development| recognition and
most importantly| a place where you can really pursue your passions in a
luxury environment. Treating guests exceptionally starts with the way we take
care of our associates. That’s The JW Treatment™.


Functions as the strategic business leader for the Sales and Marketing
Departments of a cluster of properties and is responsible for property
reactive sales (outside of Event Booking Centers)| proactive account sales and
segment sales| local and social catering sales| business travel sales|
reservation sales and destination sales| if applicable. The position shares
responsibility for achieving revenue goals| guest and employee satisfaction
and the financial performance of the department. Implements the brand’s
service strategy and applicable brand initiatives in all aspects of the sales
process. Leads on-property sales functions for a cluster of properties to
build long-term| value-based customer relationships that enable achievement of
properties’ sales objectives. Evaluates the participation of properties in the
various sales channels (e.g.| Market Sales| | electronic lead channels| etc.)
and develops strong working relationships to maximize each property’s
benefits. Proactively positions and markets the various properties. Manages
the marketing budget to enable development of property specific campaigns|
promotions and collateral to drive revenue and meet property objectives.
Interfaces with regional marketing communications on regional and national
promotions pull through. Develops and implements strategies for a cluster of
properties that deliver products and services to meet or exceed the needs and
expectations of the brand’s target customer profile and property employees and
provides a return on investment to the owners and the company.



Developing & Executing Sales and Marketing Strategies

• Develops sales goals and strategies and ensures alignment with the brand
business strategy.

• Executes the sales strategy and ensures individual booking goals are met for
both self and staff.

• Coaches leaders of revenue generating departments in developing effective
revenue strategies and setting aggressive goals that will drive the property|s
financial performance.

• Ensures the development of a strategic account plan for the demand
generators in the market.

• Determines and develops marketing communication activities| in conjunction
with Regional Marketing Communications.

• Provides customer intelligence in evaluating the market and economic trends
that may lead to changes in sales strategy to meet or exceed customer

• Reviews the STAR report| competitive shopping reports and uses other
resources to maintain an awareness of each property’s market position.

• Researches competitor’s sales team strategies to identify ways to grow
occupancy and RevPAR and increase market share.

• Attends sales strategy meetings to provide input on weekly and overall sales

• Suggests innovative marketing ideas and proactively develops deployment
strategies to continue to grow market share for each property.

Maximizing Revenue & Managing Profitability

• Evaluates and supports market sales account deployment.

• Monitors and evaluates event booking and market sales performance for each

• Ensures Sales teams understands and are leveraging customer/guest demand
engines to full potential.

• Ensures focus is on proactive selling as well as reactive selling.

• Participates in sales calls with members of the Sales and Marketing teams to
acquire new business and/or close on business.

Managing Public Relations

• Develops strong community and public relations by ensuring property
participation in local| regional and national tradeshows and client events.

• Identifies public relations opportunities and coordinates activities to
augment the overall marketing communication strategy.

• Supports the General Managers by coordinating crisis communications.

Building Successful Relationships

• Develops strong partnerships with local organizations to further increase
brand/product awareness.

• Develops and manages internal key stakeholder relationships.

• Serves as the sales contact for the General Managers| property leadership
teams| event booking| and market sales leaders.

• Serves as the property sales liaison with market sales/cluster sales| Event
Booking| Revenue Management| Event Management| Regional Marketing
Communications and other property departments as appropriate.

• Serves as property authority on sales processes and sales contracts.

Ensuring Exceptional Customer Service

• Serves as the sales contact for customers; serves as the customer advocate.

• Participates in and practices daily service basics of the brand.

• Executes exemplary customer/guest service to drive customer/guest
satisfaction and loyalty by assisting the customer/guest and ensuring their
satisfaction before and during their program/event.

• Serves the customer by understanding their needs and recommending the
appropriate features and services that best meet their needs and exceed their
expectations| while building a relationship and loyalty to the property and
the brand.

• Gains understanding of each property’s primary target customer and service
expectations; serves the customer by understanding their business| business
issues and concerns| to offer better business solution both prior to| and
during the program/event.

• Executes and supports Customer Service Standards and property’s Brand

Additional Responsibilities

• Works with Human Resources| Engineering and Loss Prevention to ensure
compliance with all applicable regulations and/or union requirements.

• Executes and supports the operational aspects of business booked (e.g.|
generating proposal| writing contract| customer correspondence).