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Job Number 19144130
Job Category Sales and Marketing
Location Le Meridien Singapore| Sentosa| 23 Beach Road| Singapore|
Singapore| Singapore
Brand Le Meridien
Schedule Full-time
Relocation? No
Position Type Management
Start Your Journey With Us
At Le Meridien| we believe in helping guests unlock the unexpected and
engaging experiences each destination has to offer. Our guests are curious and
creative| cosmopolitan| culture seekers that appreciate sophisticated|
timeless service. We provide original| chic and memorable service and
experiences that inspire guests to unlock the destination. We’re looking for
curious| creative and well-informed people to join our team. If you appreciate
connecting with like-minded guests and have a deep desire to create unexpected
experiences| we invite you to explore career opportunities with Le Meridien.
JOB SUMMARY
Responsible for completing marketing plan for property. Manages all e-commerce
opportunities. Develops a good working relationship with tourism bureaus and
community leaders.
CANDIDATE PROFILE
Education and Experience
• High school diploma or GED; 2 years experience in the sales and marketing or
related professional area.
OR
• 2-year degree from an accredited university in Marketing| Business
Administration| Hotel and Restaurant Management| or related major; no work
experience required.
CORE WORK ACTIVITIES
Conducting Daily Marketing Activities that Achieve Department Goals
• Assists in region-wide coordination of rooms| food and beverage| spa| and
golf promotions.
• Develops leisure marketing plan that addresses the distribution of rate
offers| packages and programs designed to build occupancy.
• Maintains| updates| and manages all web sites.
• Coordinates offers and information for all publications and inserts with
regard to brand loyalty reward mailings.
• Develops brochure and property collateral materials.
• Participates in all property imaging work (e.g.| signage).
• Uses and interprets all reporting necessary for sound marketing
recommendations| including but not limited to DMA source market reports| past
guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking|
for both individual property sites as well as corporate email campaign results
and Marriott.com property reports.
• Ensures consistent marketing message is communicated in all advertising and
collateral efforts.
• Manages marketing budget throughout year.
• Provides regular tracking/ROI and analysis of promotions and website/email
campaigns| using industry averages for ROI calculation| and uses this
knowledge in future planning.
• Tracks return on investment (ROI) of all marketing initiatives| including
online| direct mail and print advertising.
• Keeps track of actual versus planned marketing budgets and provides input
and recommendations as needed regarding reallocation of funding.
• Ensures consistency in individual property|s voice on all guest touchpoints
and marketing communications| not only following corporate graphic standards|
but also on behalf of the individual property.
Using Knowledge of Market Trends and Target Customer Information to
Maximize Revenue
• Evaluates new marketing opportunities for the property.
• Ensures property is represented on all quality internet sites that have the
potential of providing business.
• Works closely with respective Convention Bureaus and Chambers of Tourism.
• Uses and interprets all reporting necessary for sound marketing
recommendations| including but not limited to DMA source market reports| past
guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking|
for both individual property sites as well as corporate email campaign results
and Marriott.com property reports.
• Develops strategic marketing plan for property| includes group| leisure and
local efforts.
• Plans and supervises all photo shoots| developing shot list while keeping
goals of property and brand image in mind.
Building Successful Relationships that Generate Sales & Marketing
Opportunities
• Identifies and communicates with distribution channels that can sell
distress inventory to drive property occupancy.
• Provides all sales channels with creative and unique tools to assist in the
sales and marketing of the property.
• Acts as liaison between corporate and individual properties in rolling out
programs and making sure that properties are taking advantage of all
opportunities provided through corporate.
• Works with media buyer to plan and execute advertising.
• Assists property in developing promotions for various campaigns| keeping in
mind strategy and goals of promotion as well as Look No Further prerequisites.
• Assists property with materials| tracking/analysis and presentations to
owners.
• Acts on behalf of property with all vendors| exacting a balance between
quality work and price| requesting estimates and approving all materials as
needed.
Additional Marketing Responsibilities
• Keeps detailed files and records on all matters relative to property|s
marketing materials (photo usage rights| vendor contracts| etc.).
• Ensures that property is following all corporate marketing guidelines.
• Approves all invoicing through MarrCom office.
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