Account Director – W Singapore – Sentosa Cove


Job Number 20020171
Job Category Sales and Marketing
Location W Singapore – Sentosa Cove| Lot 1412N Muklim 32| Singapore|
Singapore| Singapore
Brand W Hotels
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us
Boldly coloring outside the lines of luxury| W turns the traditional notion of
the extravagant hotel on its head. Our irreverent attitude and taste for
excess redefine revelry for the modern jet set. Our guests have a lust for a
life less ordinary that drives them to demand more| experience it all| and hit
We share our guests’ passions| providing insider access to what’s new and
what’s next. Moderation is not in our vocabulary and we know that lust for
life demands more| not less. W guests soak it in and live each day with a
mantra: Detox.Retox.Repeat. If you’re ready to create the energetic W scene
that is magnetic to everyday disruptors around the world| then we invite you
to explore a career with W Hotels.


Provides total account management support for assigned property accounts.
Executes the overall account strategy for assigned accounts to generate and
maximize business for the property. Applies the principles of strategic
account management. Partners with Sales and Marketing leadership| and the
property Leadership team| to develop a comprehensive strategic plan to grow
market share from assigned accounts. As an Account Manager| develops strong
partnerships with buyers for the purpose of penetrating and growing market
share and driving sales for hotel. Focuses specifically on growing market
share from transient and group revenue. Dependent on the size of the property|
the position may also provide day-to-day supervision of Account Sales


Education and Experience

• High school diploma or GED; 2 years experience in the sales and marketing|
guest services| front desk| or related professional area.


• 2-year degree from an accredited university in Business Administration|
Marketing| Hotel and Restaurant Management| or related major; no work
experience required.


Maximizing Revenue & Managing Profitability

• Develops and implements the overall account strategy for assigned accounts.

• Retains| expands and grows account revenue of existing accounts through
total account penetration| margin management| and implementation of sales and
marketing initiatives.

• Penetrates assigned accounts for group and transient| as well as exploring
opportunities for extended stay and catering sales business.

• Identifies and aggressively solicits new accounts in coordination with any
relevant Sales and Marketing colleagues and Above Property Sales.

• Develops and implements strategic sales plans .

• Builds and strengthens Accounts with existing and new customers| industry
organizations and brand network to enable future bookings. Activities include
sales calls| entertainment| FAM trips| trade shows| etc.

• Understands the overall market dynamics – competitors’ strengths and
weaknesses| economic trends| supply and demand etc. and how to sell to
assigned accounts.

• Identifies emerging business opportunities and risks within assigned
accounts and provide feedback to key stakeholders (i.e. property Leadership).

• Identifies and implements process improvements and best practices.

• Promotes accountability to drive superior business results.

• Achieves account revenue and sales goals as defined by Leadership. Develop
and achieve operating budgets and manage controllable expenses.

• Anticipates and identifies business opportunities and challenges and respond
with a profitable strategy that aligns with overall business direction.

• Increases local penetration of high potential accounts to optimize demand
across all brands and satisfy important property needs.

• Engages in property related events that support the development of existing
and new accounts (e.g.| GM Reception| Concierge Level hospitality| etc).

Managing Sales Activities

• Executes sales strategy to achieve property goals.

• Maintains current business Accounts for new business within accounts.

• Executes designated sales strategies to develop and solicit specific
accounts to achieve revenue goals.

• Includes successful execution of Sales strategies and business processes.

• Executes and supports the operational aspects of business booked (e.g.|
generating proposal| writing contract| customer correspondence).

• Establishes and maintains accurate and up-to-date customer| account and
opportunity data each account in Opera Sales and Catering to ensure accurate

• Executes and supports Customer Service Standards and hotel’s Brand

• Participates in and practice daily service basics of the brand (i.e.| MHR
Spirit to Serve Daily Basics| RHR Savvy Service Basics| Courtyard Basics of
the Day).

• Leverages methodologies| technical and business knowledge across the market.

Building Successful Relationships

• Collaborates and engages third parties that are sourced through the
organization for their individual travel or group planning needs.

• Serves as the account’s “local service guarantee” by ensuring that
outstanding service delivery is maintained at every customer touch point|
issues are resolved timely and to the customers’ 100% satisfaction.

• Leverages Above Property Sales and property Leadership to ensure account
saturation | pull-through of account strategies and selling solutions at
the local property level.

• Develops a close working Account with Operations to ensure execution of
strategies at the hotel level.

• Leverages all available sales channels| (e.g.|| group and
transient intermediaries| field sales| worldwide reservation offices| etc)| in
an effort to optimize sales revenues.

Providing Exceptional Customer Service

• Gains understanding of the hotel’s primary target customer and service
expectations; serves the customer by understanding their business| business
issues and concerns| to offer better business solutions both prior to| and
during the program/event.

• Acts as the customer’s advocate through understanding account needs and

• Resolves guest issues that arise in the sales process. Brings issues to the
attention of property leadership.

• Executes exemplary customer service to drive customer satisfaction and
loyalty by assisting the customer and ensuring their satisfaction before and
during their program/event.

• Serves the customer by understanding their needs and recommending the
features and services that best meet their needs and exceed their
expectations| while building a Account and loyalty to the business.

Additional Responsibilities

• Conducts and coordinates site inspections for hotels| as required.

• Performs other duties| as assigned| to meet business needs.