Account Director – The St. Regis Singapore


Job Number 19144261
Job Category Sales and Marketing
Location The St. Regis Singapore| 29 Tanglin Road| Singapore| Singapore|
Brand St. Regis Hotels & Resorts
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us
The St. Regis brand first established luxury hospitality more than 110 years
ago| with the opening of the St. Regis New York. From the moment John Jacob
Astor IV opened the doors of his Beaux-Arts masterpiece on New York’s Fifth
Avenue| St. Regis has stood as a symbol of uncompromising elegance and bespoke
service. Today| with more than 40 of the best addresses around the world| St.
Regis is a place where trends are born| boundaries are broken and guests can
simply live exquisite. We invite you to explore careers at St. Regis.


Responsible for proactively soliciting and managing large group/catering
related opportunities with significant revenue potential. Manages
group/catering opportunities not handled by an Event Booking Center (EBC).
Actively up-sells each business opportunity to maximize revenue opportunity.
Achieves personal and team related revenue goals. Verifies business is turned
over properly and in a timely fashion for proper service delivery. Responsible
for driving customer/guest loyalty by delivering service excellence throughout
each customer/guest experience. Provides service to customers in order to grow
the account on behalf of the company.


Education and Experience

•High school diploma or GED; 2 years experience in the sales and marketing|
guest services| front desk| or related professional area.


• 2-year degree from an accredited university in Business Administration|
Marketing| Hotel and Restaurant Management| or related major; no work
experience required.


Understanding Market Opportunities & Driving Revenue

• Targets group/catering accounts| markets| or segments with heavy emphasis on
proactive solicitation and account saturation.

• Partners with group/catering counterpart to effectively manage the business

• Responds to incoming group/catering opportunities for the property that are
outside parameters of the .

• Handles all opportunities if property does not participate in an EBC.

• Identifies| qualifies and solicits new group/catering business to achieve
personal and each property’s revenue goals.

• Focuses efforts on group/catering accounts with significant potential sales

• Develops effective group/catering sales plans and actions.

• Designs| develops and sells creative catered events.

• Maximizes revenue by upselling packages and creative food and beverage.

• Understands the overall market – competitors’ strengths and weaknesses|
economic trends| supply and demand etc. and knows how to sell against them.

• Closes the best opportunities for each property based on market conditions
and individual property needs.

• Uses negotiating skills and creative selling abilities to close on business
and negotiate contracts.

Providing Exceptional Customer Service

• Handles complex business with significant revenue potential as well as
significant customer expectations.

• Builds and strengthens relationships with existing and new customers to
enable future bookings. Activities include sales calls| entertainment| FAM
trips| trade shows| etc.

• Develops relationships within community to strengthen and expand customer
base for group/catering sales opportunities.

• Supports brand’s Service and Relationship Strategy| driving customer loyalty
by delivering service excellence throughout each customer experience.

• Provides excellent customer service in order to grow share of the account.

• Executes brand’s Customer Service Standards and property’s Brand Standards.

• Executes and supports the business Customer Service Standards and property’s
Brand Standards.

• Participates in and practices daily service basics of the brand.

• Executes exemplary customer service to drive customer satisfaction and
loyalty by assisting the customer and ensuring their satisfaction before and
during their program/event.

• Serves the customer by understanding their needs and recommending the
appropriate features and services that best meet their needs and exceed their
expectations| while building a relationship and loyalty to the property and

• Gains understanding of the property’s primary target customer and service
expectations; serves the customer by understanding their business| business
issues and concerns| to offer better business solution both prior to| and
during the program/event.

Building Successful Relationships

• Works collaboratively with off-property sales channels (e.g.| | Market
Sales| Strategic Accounts) to ensure sales efforts are coordinated|
complementary and not duplicative.

• Manages and develops relationships with key internal and external

• Uses sales resources and administrative/support staff.

Additional Responsibilities

• Utilizes intranet for resources and information.

• Conducts site inspections.

• Creates contracts as required.

• Executes and supports the operational aspects of business booked (e.g.|
generating proposal| writing contract| customer correspondence).